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ADAP Fund 2 - FarmMoja - May 10th 2021

ADAP Capital LLC is delighted to announce its investment in FarmMoja. This is ADAP Fund 2’s 12th

portfolio investment (23rd for ADAP to date). Based in Kericho, Kenya, FarmMoja provides training and

inputs for small-holder farmers to get more efficient market access. FarmMoja’s model of delivering

effective end-to-end agricultural development has the potential to transform millions of productive

global agricultural producers across the region.

“The investment from ADAP Capital comes at a critical time for us as a business as we deliver more innovative

agricultural technologies that boost farm productivity, fundamentally changing the current sales

opportunities for small-holder farmers” said Kevin Kibet Mochama, Founder & Managing Director, “We’re

excited to work with ADAP Advisory to build on our current foundations as we look to expand our model

further towards reaching our goal of working with a million smallholder farmers by 2030.”

FarmMoja has piloted its initial model in the Kericho region, working with 100s of farmers, utilizing its

demonstration farm for research, practical learning and skills training. Incorporating intercropping

potential and greater crop diversification is at the centre of the FarmMoja process. Despite accounting

for 75% of the total food produced and 60% of the produce exported by the country, approximately 56%

of smallholder farmers in Kenya are still trapped in poverty with 51% being food insecure during certain

periods of the year. This negative economic impact is largely due to the use of limited technology, poor

inputs and lack of well-defined market opportunities.

“FarmMoja’s founding team are a great reflection of ADAP Fund 2’s innovative and inclusive approach,

providing great understanding of their core customer base and visionary leadership to imagine a different

future for millions of small-holder farmers” said ADAP Founder Andy Lower, “ADAP is looking forward to

supporting them as they continue to build on the progress so far and develop a long-term sustainable socialbusiness.

We’re also looking forward to meeting with them in person as soon as the COVID restrictions allow”.

Bradley Opere, FarmMoja Co-Founder and Board Member,was a Morehead Cain Scholar and the first

African Student Body President at the University of North Carolina (UNC), Chapel Hill, USA as well as

graduating from African Leadership Academy. While at ALA he was Chairman of the Student Government

and is part of the next generation of African leaders graduating from ALA who are influencing a variety

of sectors across the continent. ALA graduates learn leadership skills that encourage commitment to

breaking boundaries and creating new opportunities and possibilities for the most marginalized in

society. Kevin was also recipient of the 2018 Anzisha Prize (a collaboration between MasterCard

Foundation and ALA) in recognition of his potential as a role model making a difference in Kenya’s

economic growth and job creation. ADAP’s investment will lead to a matching investment from the

Anzisha Prize.

ADAP Capital has a diverse portfolio of pioneering social entrepreneurs who have innovative models that

are eradicating extreme poverty in emerging markets. By investing early and then partnering with the

entrepreneurs as they work through the pioneer gap, ADAP creates and captures untapped value. ADAP

is committed to an inclusive investment approach; 73% of the current Fund 2 portfolio founders are

female founders, 91% are people of colour. For more information please email


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